Brand Owners, have to own the Consumer.
It is imperative for them to create their strong
presence in all forms of Retail, whether it is
Offline or Online.
With the evolution of the Consumer E-commerce Market in India, there has been a spate of Multi Brand E-commerce Portals that have emerged as the leading Portals in the country.
With E-bay being the oldest in the space, there have been E-commerce Verticals within leading Publisher’s website – India times Shopping, Rediff Shopping and NDTV Shopping to name a few.
There have also been stand alone E-commerce Malls such as IndiaPlaza.com, 123Greeting.com, Infibeam.com, who have been around to let customers buys products across multiple categories and brands
In the recent past sites like FlipKart.com, Myntra.com, Letsbuy.com, BeStylish.com etc. have stepped up aggressive advertising and Marketing to capture their share in the exploding E-Commerce Market in India.
All along the Scope for Brand specific E-Commerce has suffered as it struggled to create the necessary traction with customers to build it up to a flourishing business. The Challenges herein have been multifold.
Brand Power vs Retailer Power: Who wins is a million dollar question.
E-Commerce has always been, as yet a volumes game. As a result, it has not been an even playing field for Brands vs Retailers. Multi-Brand Retailers therefore have managed to muster the volumes by delighting customers with bargain deals on their favorite brand – Which almost is an enviable status that no brand individually could manage to create for itself.
Much as Brands would like to be in a position to sell directly to their customers, (and they pretty much should), they are unable to do so, due to the huge costs and technological complexity involved in getting a successful Online Venture going. And then the logistical nightmare for Brand Managers. And the Cost of Advertising, to bring in the traffic – And after all this - Will the venture take off or not? Will it be financially viable? Will it break even? Better still, will it make money?
Brands therefore are in a quandary, on whether to build their Online Presence or not.
"It is better not to try, than try and fail".
Or is it?
Well the truth is that Brands cannot afford not to try it.
Brands have to build their E-Commerce whether or not there is a risk of failing. It is absolutely imperative for every Brand to establish its standalone presence in the Online Eco-System – To build a one to one relationship with their loyal customers in the virtual world.
OPTION 1:
Stand-Alone Online Store
Brands that have never had their own Retail Outlets can start looking at selling directly to Customers. And the great part is that, it does not require the kind of capital investments needed to set up a Physical World Retail Store.
Cloud9Commerz Cloud based Technology Platform offers a powerful and cost effective solution for to get going with the Virtual Store.
OPTION 2:
Single Store Retail Outlet
+ Online Store
Brands that have a Single Retail Store, and now want to set up their E-Commerce should now build a Platform that seamlessly integrates both Offline and Online.
Cloud9Commerz’s Unique Technology Platform can offer a seamless solution to Launch the Online Store while Promoting the Physical World Offline Store.
OPTION 3:
Multi Store Retail Chain
+ Online Store
Brands that have an elaborate Retail Chain of Multiple Stores should now build a Platform that seamlessly integrates both the Online Store with the Offline Retail Chain.
Cloud9Commerz’s Unique Technology Platform can offer a seamless solution to Launch the Online Store while Promoting the Physical World Retail Chain of Stores.